Performance Cap

day one is not just a brand — it’s a mindset.

Built on belief and obsession, we design high-performance apparel for those who live by the same code — those who choose to show up, no matter what.

Every piece is forged in the real world: tested under the harshest conditions — from ultramarathons to relentless hours in the gym.

Our design language is clean, minimal, and functional — with every cut, seam, and fabric choice serving a purpose. No distractions. No unnecessary details. Just timeless silhouettes engineered to move with you, feel premium on skin, and perform under pressure.

We use only the highest-grade materials, selected for durability, comfort, and precision fit. From the stitching to the packaging, every detail is refined to meet the highest standards.

Discipline. Vision. Obsession.

May our day one performance attire serve as a call — to embrace every challenge you face, and to push your boundaries to a new level.

We, as founders, live and breathe what day one stands for. To show what the human body and mind are capable of, Arda took on the hardest challenge of his life: running a 3,000 km ultramarathon from Berlin to New York. And now — he’s doing it again. Running another 3,000 km through Japan. 1.5 to 2 marathons every single day.

Why? To embrace new limits. To show what’s possible. And to battle test the collection we’re sharing with you.

We didn’t just design this collection. We forged it. Kilometer by kilometer. Gym session by gym session. Every single piece has been pushed to the edge — under the most brutal conditions imaginable.

So when it lands on your doorstep — when you unpack it, wear it, move in it —you know it’s real.